{"id":87,"date":"2025-10-25T21:44:34","date_gmt":"2025-10-25T19:44:34","guid":{"rendered":"https:\/\/noemiugc.sk\/?p=87"},"modified":"2025-10-26T11:48:38","modified_gmt":"2025-10-26T10:48:38","slug":"clanok","status":"publish","type":"post","link":"https:\/\/noemiugc.sk\/index.php\/2025\/10\/25\/clanok\/","title":{"rendered":"\u010co je  UGC ?"},"content":{"rendered":"\n<p><strong>UGC<\/strong>, alebo tie\u017e&nbsp;<em>User-Generated Content<\/em>, ozna\u010duje ak\u00fdko\u013evek obsah vytvoren\u00fd pou\u017e\u00edvate\u013emi, nie zna\u010dkou alebo agent\u00farou.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Typicky ide o&nbsp;recenzie, koment\u00e1re, pr\u00edspevky na soci\u00e1lnych sie\u0165ach, vide\u00e1 alebo fotografie, ktor\u00e9 \u013eudia zdie\u013eaj\u00fa v&nbsp;spojen\u00ed s&nbsp;produktom alebo slu\u017ebou.&nbsp;<\/p>\n\n\n\n<p>UGC hr\u00e1 v\u00a0online marketingu st\u00e1le v\u00e4\u010d\u0161iu \u00falohu. Pom\u00e1ha firm\u00e1m budova\u0165 d\u00f4veru, zvy\u0161ova\u0165 zapojenie a\u00a0<a href=\"https:\/\/www.webglobe.sk\/poradna\/co-je-retencia-zakaznikov\" target=\"_blank\" rel=\"noreferrer noopener\">retenciu z\u00e1kazn\u00edkov<\/a>\u00a0a\u00a0z\u00e1rove\u0148 prin\u00e1\u0161a cenn\u00fd obsah, ktor\u00fd m\u00f4\u017eu \u010falej vyu\u017e\u00edva\u0165 \u2013 \u010dasto bez nutnosti ve\u013ek\u00fdch invest\u00edci\u00ed do produkcie.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image alignright is-style-rounded is-style-rounded--1\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/504DE6B6-E2FB-42D1-8051-B60C8B47320C-169x300.jpg\" alt=\"\" class=\"wp-image-178\" srcset=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/504DE6B6-E2FB-42D1-8051-B60C8B47320C-169x300.jpg 169w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/504DE6B6-E2FB-42D1-8051-B60C8B47320C-576x1024.jpg 576w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/504DE6B6-E2FB-42D1-8051-B60C8B47320C-768x1365.jpg 768w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/504DE6B6-E2FB-42D1-8051-B60C8B47320C-864x1536.jpg 864w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/504DE6B6-E2FB-42D1-8051-B60C8B47320C-1152x2048.jpg 1152w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/504DE6B6-E2FB-42D1-8051-B60C8B47320C.jpg 1179w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u010co v\u0161etko spad\u00e1 pod UGC<\/h3>\n\n\n\n<p>Obsah od pou\u017e\u00edvate\u013eov m\u00f4\u017ee ma\u0165 r\u00f4zne formy v&nbsp;z\u00e1vislosti od typu biznisu aj kan\u00e1lu, kde sa publikuje.&nbsp;<\/p>\n\n\n\n<p>D\u00f4le\u017eit\u00e9 je, \u017ee jeho autorom je be\u017en\u00fd pou\u017e\u00edvate\u013e \u2013 nie ofici\u00e1lny t\u00edm zna\u010dky.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pr\u00edklady typick\u00e9ho UGC:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recenzie a&nbsp;hodnotenia produktov v&nbsp;e-shope<\/li>\n\n\n\n<li>Koment\u00e1re pod \u010dl\u00e1nkami alebo pr\u00edspevky na blogu<\/li>\n\n\n\n<li>Fotografie z\u00e1kazn\u00edkov na Instagrame s&nbsp;ozna\u010den\u00edm zna\u010dky<\/li>\n\n\n\n<li>Vide\u00e1 typu \u201eunboxing\u201c alebo recenzn\u00e9 vide\u00e1 na YouTube<\/li>\n\n\n\n<li>Diskusie a&nbsp;ot\u00e1zky vo f\u00f3rach nebo na str\u00e1nkach produktov<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u010do je UGC d\u00f4le\u017eit\u00fd<\/h3>\n\n\n\n<p>V marketingu sa UGC pova\u017euje za jeden z&nbsp;najsilnej\u0161\u00edch n\u00e1strojov na budovanie d\u00f4very. Pou\u017e\u00edvatelia \u010dasto vn\u00edmaj\u00fa obsah od in\u00fdch z\u00e1kazn\u00edkov ako autentickej\u0161\u00ed a&nbsp;menej reklamn\u00fd ne\u017e ofici\u00e1lnu komunik\u00e1ciu zna\u010dky. To sa pozit\u00edvne odr\u00e1\u017ea na ich rozhodovan\u00ed pri n\u00e1kupe.<\/p>\n\n\n\n<p>Z poh\u013eadu firmy m\u00e1 UGC nieko\u013eko k\u013e\u00fa\u010dov\u00fdch v\u00fdhod:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zvy\u0161uje d\u00f4veryhodnos\u0165 zna\u010dky a&nbsp;podporuje n\u00e1kupn\u00e9 rozhodovanie<\/li>\n\n\n\n<li>Podporuje akt\u00edvne zapojenie komunity a&nbsp;vz\u0165ah so z\u00e1kazn\u00edkmi<\/li>\n\n\n\n<li>Prispieva k\u00a0zlep\u0161eniu\u00a0<a href=\"https:\/\/www.webglobe.sk\/poradna\/co-je-seo\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>\u00a0v\u010faka origin\u00e1lnemu, \u010dasto ve\u013emi relevantn\u00e9mu obsahu<\/li>\n\n\n\n<li>Pom\u00e1ha zni\u017eova\u0165 n\u00e1klady na tvorbu vlastn\u00e9ho obsahu<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ako firmy UGC vyu\u017e\u00edvaj\u00fa<\/h3>\n\n\n\n<p>Hoci pou\u017e\u00edvate\u013esk\u00fd obsah vznik\u00e1 mimo priamej kontroly zna\u010dky, firmy s&nbsp;n\u00edm \u010dasto akt\u00edvne pracuj\u00fa \u2013 a&nbsp;to tak pas\u00edvne (napr\u00edklad zverejnen\u00edm recenzi\u00ed na produktovej str\u00e1nke), ako aj akt\u00edvne (motiv\u00e1ciou z\u00e1kazn\u00edkov k&nbsp;tvorbe pr\u00edspevkov).<\/p>\n\n\n\n<p>Medzi be\u017en\u00e9 sp\u00f4soby vyu\u017eitia UGC patria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zdie\u013eanie z\u00e1kazn\u00edckych pr\u00edspevkov na firemn\u00fdch profiloch<\/li>\n\n\n\n<li>Za\u010dlenenie UGC do e-mailov alebo reklamn\u00fdch kampan\u00ed<\/li>\n\n\n\n<li>Zobrazenie autentick\u00fdch recenzi\u00ed priamo na webe<\/li>\n\n\n\n<li>Tvorba komunitn\u00fdch sekci\u00ed, kde pou\u017e\u00edvatelia prispievaj\u00fa sami<\/li>\n<\/ul>\n\n\n\n<p>V niektor\u00fdch pr\u00edpadoch je potrebn\u00e9 rie\u0161i\u0165 aj moderovanie obsahu alebo s\u00fahlas so zverejnen\u00edm kv\u00f4li\u00a0<a href=\"https:\/\/www.webglobe.sk\/poradna\/co-je-gdpr\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a>, najm\u00e4 ak sa UGC pou\u017e\u00edva v\u00a0marketingov\u00fdch materi\u00e1loch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What Is User Generated Content (UGC) &amp; How to Use It\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cLAt1KjRutY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4637-768x1024.jpg\" alt=\"\" class=\"wp-image-177\" srcset=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4637-768x1024.jpg 768w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4637-225x300.jpg 225w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4637-1152x1536.jpg 1152w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4637-1536x2048.jpg 1536w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4637-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4867-768x1024.jpg\" alt=\"\" class=\"wp-image-176\" srcset=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4867-768x1024.jpg 768w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4867-225x300.jpg 225w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4867-1152x1536.jpg 1152w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4867-1536x2048.jpg 1536w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_4867-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_6013-768x1024.jpg\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_6013-768x1024.jpg 768w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_6013-225x300.jpg 225w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_6013-1152x1536.jpg 1152w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_6013-1536x2048.jpg 1536w, https:\/\/noemiugc.sk\/wp-content\/uploads\/2025\/10\/IMG_6013-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UGC, alebo tie\u017e&nbsp;User-Generated Content, ozna\u010duje ak\u00fdko\u013evek obsah vytvoren\u00fd pou\u017e\u00edvate\u013emi, nie zna\u010dkou alebo agent\u00farou.&nbsp;&nbsp; Typicky ide o&nbsp;recenzie, koment\u00e1re, pr\u00edspevky na soci\u00e1lnych sie\u0165ach, vide\u00e1 alebo fotografie, ktor\u00e9 \u013eudia zdie\u013eaj\u00fa v&nbsp;spojen\u00ed s&nbsp;produktom alebo slu\u017ebou.&nbsp; UGC hr\u00e1 v\u00a0online marketingu st\u00e1le v\u00e4\u010d\u0161iu \u00falohu. Pom\u00e1ha firm\u00e1m budova\u0165 d\u00f4veru, zvy\u0161ova\u0165 zapojenie a\u00a0retenciu z\u00e1kazn\u00edkov\u00a0a\u00a0z\u00e1rove\u0148 prin\u00e1\u0161a cenn\u00fd obsah, ktor\u00fd m\u00f4\u017eu \u010falej vyu\u017e\u00edva\u0165 \u2013 \u010dasto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"1","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ugc"],"acf":[],"_links":{"self":[{"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":12,"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":295,"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/posts\/87\/revisions\/295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/media\/179"}],"wp:attachment":[{"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noemiugc.sk\/index.php\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}